BRIEF
The primary focus of this project was to raise awareness of Pancreatic Cancer UK’s work and the disease itself through a combined social media campaign culminating in the release of a comedic video. The goals of this project were to achieve a significant increase in the levels of interaction with posted material and to maximize video views.
RESULTS
- 841k organic timeline impressions
- Doubled daily visits to the page
- Doubled the reach of an average post
- Increased engagement three-fold
- Featured as “popular on youtube uk” channel
- 319k total post reach
- 25k individual post engagement
- #hashtag trending in london
- 7k facebook post shares
- 800 new organic facebook ’likes’
DELIVERABLES
Best practice set-up across all social media platforms including implementing email address capture forms and custom Facebook tabs for donations. Scheduling 2 months worth of posts coordinated for achieving optimal reach.
