Introduction

Modi: Three Days on the Wing of Madness is a gripping biographical drama exploring the intense, chaotic final days of Italian artist Amedeo Modigliani. Set in Paris in 1916, the film captures a seventy-two-hour spiral through the artist’s bohemian life, personal turmoil, and unrelenting creative spirit. Starring Riccardo Scamarcio as Modi and featuring a powerhouse cast including Al Pacino, Bruno Gouery, Ryan McParland, Antonia Desplat, and Stephen Graham, the film vividly brings to life the tension, madness, and genius of a modern art icon.

This project was commissioned by IN.2, a UK-based global entertainment company founded by Johnny Depp. Known for its commitment to original storytelling, IN.2 bridges European sensibility with American accessibility, championing independent voices in film, television, and stage production.

Objective

Our goal was to create a high-impact digital experience and marketing platform that reflected the artistic brilliance and cinematic quality of Modi. The site needed to attract press attention, engage film lovers and industry professionals, and optimise discoverability across global search engines in the run-up to the film’s release.

Working closely with IN.2, we set out to develop a website and digital assets that not only showcased the film’s powerful aesthetic and cast but also enhanced visibility through strong SEO strategy and user engagement features.

Implementation

Cinematic Web Design: We designed a dark, immersive visual theme inspired by the moody, atmospheric tone of the film. Motion graphics, layered imagery, and on-hover transitions brought key scenes and characters to life online.
Film Synopsis & Cast Profiles: Developed keyword-optimised content around the film’s synopsis, lead actors, and historical context to improve search engine ranking and user relevance. Each actor and character profile includes alt-text tagged images, boosting image search indexing.
Press & Awards Section: Built a dedicated press page featuring official trailers, posters, downloadable press kits, and real-time updates on film festival screenings and award nominations.
Schema Markup for SEO: Implemented structured data (JSON-LD) to improve discoverability of the film in Google search results, highlighting rich snippets for film title, cast, release dates, and production credits.
Responsive and Performance-Optimised Build: Delivered a fully responsive, mobile-first website with optimised load times and accessibility features, ensuring smooth UX across devices and geographies.

Results

Increased Global Search Visibility: The site ranks prominently for key search terms such as Modigliani film 2024, Modi movie, Amedeo Modigliani biography film, and Johnny Depp IN.2 productions, significantly increasing organic traffic in both English and international markets.
Press Engagement & Festival Buzz: Journalists, bloggers, and film festival programmers regularly accessed the press section, with tracked downloads of official assets and growing backlinks from media coverage.
Audience Engagement Pre-Release: With teaser trailers, character reveals, and direct links to official social channels, the site became a central hub for early fan engagement and community building.

Conclusion

Modi – Three Days on the Wing of Madness exemplifies how cinematic storytelling and digital design can work in harmony to build anticipation and global visibility. Through our partnership with IN.2, we helped deliver a powerful, SEO-driven platform that celebrates both the legacy of Modigliani and the vision of contemporary independent cinema.

This project marks another step in our mission to elevate storytelling through technology — blending art, film, and web innovation to support creatives and connect audiences worldwide.