The Joy Of Six
Campaign-ESPN Cricinfo.
To promote ESPN’s coverage of T20 cricket we created a digital campaign that focused on the fun and fast-paced excitement of T20 cricket and the truism that more sixes are scored in T20 cricket than any other form of the sport.
All the headlines throughout the campaign used the word SIX as a play on sexual innuendos.
The majority of the campaign took place across online platforms.
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